Financial wellbeing is becoming a popular strategy and moving up on employers’ priority lists, finds Sonia Rach

UK employers are starting to prioritise the financial wellbeing of their staff, according to Close Brothers Asset Management’s latest Business Barometer.


The report found that 59% of firms who have a staff wellbeing strategy now specifically include a financial wellbeing strategy. A further 19% are considering arranging one. This was an improvement from CBAM’s last Business Barometer where 46% of all businesses with wellbeing strategies had provision for financial wellbeing for their employees.

By industry, services come out on top, with 70% of businesses offering financial wellbeing, followed by manufacturing firms (68%) and public sector companies (49%).

In terms of financial wellbeing, financial education is the most popular route taken. 29% have a financial wellbeing strategy in place via their financial education programme, 16% via their debt counselling service/employee assistance programme and 14% through a financial adviser.

Jeanette Makings, head of financial education at Close Brothers, said: “Staff wellbeing strategies are on the rise, as companies consider how best to increase engagement and boost productivity and retention. As part of overall wellbeing, we are also now seeing an increase in, financial wellbeing. With so many changes to the personal finance landscape, employers play a pivotal role in supporting their employees’ financial wellbeing and there are several ways they can provide this.

“Whether it is via seminars, online resources, tools and case studies, webinars and podcasts or one to one sessions financial education that focuses on overall financial wellbeing, not just pensions or debt with access to one to one guidance and advice is the best way to help employees to improve their financial wellbeing immediately and for the future.

“Employers who recognise the role they can play in supporting staff with the many and complex financial choices they now face will benefit from more financially secure staff who make well-informed decisions and who as a consequence will be more engaged, happier and more productive at work.”