Almost 1 in 5 employers say they wouldn’t hire a candidate if they were not the right cultural fit for their organisation

Polaroid pictures

When it comes to hiring possible candidates, employers are no longer just interested in qualifications and experience. More than two thirds (67%) of employers believe it is ‘very important’ that a candidate is a good cultural fit when looking for new staff.

Employers are in agreement when it comes to their company culture, with 78% describing their culture as friendly, which is considerably higher than 47% of employers who describe their culture as professional.

According to research from totaljobs, company culture is also a pivotal part of retaining employees. Over three-quarters (76%) of employers stated that cultural fit helps to improve staff retention, while 70% said it improves job satisfaction.

Matthew Harradine, director at totaljobs, comments: “With new, innovative and collaborative ways of working, company culture is becoming increasingly important at all stages of the recruitment process. Having an attractive company culture can help to attract and retain staff, and our recent report shows a clear link between a strong company culture and happy, more efficient employees.

“Much like reputation, company culture takes a long time to build but can be broken in an instant. It’s important, therefore, to not rock the boat with new hires – they must fit in with the company culture you’ve created.”

The study also found that 64% of employers believed that their company culture makes their workplace a more fun place for everyone, while 60% agreed that it increased productivity and helped solidify their employee’s commitment to the company.

Darren Norfolk, managing director at Rackspace UK supports this stating, “Our ‘Rackers’ spend most of their day in the office, so making sure that they are satisfied and motivated to deliver our Fanatical Support to customers is something we are all committed to, right from our senior leaders down. Creating a pleasant office environment is vital to entice staff, retain them and provide them with the tools and space they need to do their jobs successfully.”

Paul Steadman, head of HR at Purina Petcare added: “We want to attract and retain the best talent to the business and enable our people to benefit from our culture to experience the enjoyment and enhanced work/life blend that we believe pets at work brings. It has also encouraged interaction and socialisation between colleagues who may not otherwise have crossed paths.”


Employers have offered their top tips, which include:

  • Encouraging a positive team atmosphere (76%)
  • Recognising and rewarding great work (57%)
  • Encouraging strong relationships (54%)
  • Improving communication (51%)
  • Acting as a role model to employees (50%)