The TV channel has to motivate a workforce much wider than just the people we see on our screens


ITV is a quintessential diverse workforce: with more than 5,500 employees of different ages, job roles and length of service, scattered all over the UK and internationally, it is a real challenge for the company to recognise and support all their employees.

It’s a challenge, however, that Matt Beer, head of reward, and his team are equal to.  “Different people have different ways in which they want to be recognised,” he says.

Wanting to move away from the more ‘generic’ focus groups and encourage line managers to get to know their teams better, Beer’s team have pioneered an innovative approach to recognition, working with the engagement specialists Like Minds.

They started by asking employees to capture images via mobile phone of what they liked about ITV and its culture. These were then posted on a special website and became the subject of creative workshops where they shared ideas about what made it a good place to work at.

“We have a whole spectrum of opinions about what makes people feel recognised – and it was good to hear their thoughts rather than make assumptions,” says Beer. “The workshops were worthwhile in themselves.”

The workshops have already allowed managers to implement several recognition methods to give their staff opportunities that matter to them personally: from family tickets to be in the audience of the talent show The Voice, to the chance to shadow a different ITV department and build work experience. The process has generated far more interaction, not only between line managers and their teams, but also between different departments.

Beer hopes that the workshops will extend to more teams this year: “From there, it will be about how we embed the findings in the business as a whole, and inspiring all managers to take on these different forms of individual recognition.

“Feedback from employees has been overwhelmingly positive, both towards their work and ITV, and to recognising opportunities they’ve been given. Our people have been energised and inspired about the future.”