Award-winning communications – from an award-winning head of engagement and reward


Andy Parry, Merseyrail’s head of engagement and reward, had never entered his company for an employee benefits or people strategy award before the 2016 Very Important Benefit awards: and ended up walking away with two accolades.

“We decided to enter as it would be an ideal opportunity to benchmark ourselves against other organisations,” he comments. “Traditionally we’ve never entered awards, but we felt our engagement was really strong.”

Merseyrail’s communications go to many employees on varied shift patterns and in different locations – so Parry has had to really bring them to life to engage to staff through various channels of comms, and to win the award for Best Reward Communications has justified a great deal of hard work.

Parry says: “With the vast majority of our employees being remote workers it is often difficult to communicate to everyone effectively. It was great to see our multi-channel approach recognised!”

He adds that they are continually looking for new and innovative ways to engage the workforce – and the VIB has given them the confidence to continue striving for this innovation.

But Best Reward Communications wasn’t the only gong of the night for the team: Parry himself was awarded one of the most prestigious prizes: Reward Champion of the Year, in recognition of his personal hard work and dedication to his people.

It hasn’t turned his head a bit though: “I took a great deal of pride in achieving this award,” he says. “However it is important that you constantly try to look for new improvements and I’m looking at ways to make Merseyrail even better for our employees.

“It is also important to recognise that Merseyrail is very much an organisation where we all strive to provide the best possible customer service. Our people are the heart of Merseyrail and they are the reason why we are successful.”

Is your communications strategy a winning one? Or do you know a champion of reward and employee benefits in your company? ENTER THE 2017 VIBS NOW!