New research reveals the most trending ‘millennial’ online searches related to the workplace
With millennials rapidly outnumbering baby boomers in the workplace, it comes as no surprise that organisations in both the US and UK are eager to find out more about this generation of workers.
The nature of millennials is that they exist in a fast-paced world, and their work expectations aren’t much different – they want a career that offers variety and quick progression.
Research from Perkbox and SEMrush found that the phrase ‘what do millennials want at work?’ was searched 3,600 times in the UK in 2017. The US differs in their curiosity as ‘how do millennials want to work and live?’ increased from zero searches in 2015 to 13,400 in 2017.
Millennials have been a hot topic amongst most employers, especially the differences in the amount of pressure and stress they face in the modern workforce. This is a particular concern for UK employers who searched ‘why are millennials so depressed?’ amongst other issues an average of 2,800 last year.
Employers in the US are more concerned about motivating a younger workforce. ‘Why are millennials so lazy?’ tops the US searches about millennials over the last three years, with the average number of searches reaching 2,227 a year.
Millennials are also always attributed with being entitled and too self-aware. In the UK the search phrase ‘why are millennials so entitled?’ grew on average by 140% during 2016-17 whilst in the US searches decreased by 13.15% over the same time period. What employers may be missing is that is isn’t about of entitlement but instead it is about expectations.
Chieu Cao, Co-founder and CMO at Perkbox says:
“There’s certainly no shortage of headlines about millennials searching for jobs that offer a strong sense of meaning and that’s the underlying problem here: without a purpose employees feel lost.
The findings show this very clearly - millennials lack the right sort of incentives at work, they’re struggling to find that true sense of purpose they’re after and as a result they come across as depressed or lazy.
They become unhappy, unmotivated and start focusing just on making money or getting through their day so that they can get on with hobbies and outside interests. Our findings reveal that the question ‘Why do we work so hard just to die?’ was searched 2,200 times on average in the UK over the last year.
Not only is this significantly higher than the US average (which is 790), but it’s shocking that it made it to the top ‘work’ related questions searched on Google. It’s totally unsustainable to have our next generation this demotivated. We need to take action.”